Popular Culture: Introductory Perspectives

Portada
Rowman & Littlefield, 2012 - 277 páginas
Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it? Popular Culture: Introductory Perspectives seeks to answer that question by exploring our human desire for meaning and the ways that pop culture embodies meaning for us. In this text, Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The second edition offers analysis of current contexts for popular culture, including the rise and dominance of the digital global village through technology and social media, as well as up-to-date examples that connect with today s students."
 

Contenido

Chapter One What Is Pop Culture?
1
Chapter Two Explaining Pop Culture
35
Chapter Three Print
65
Chapter Four Radio
93
Chapter Five Music
117
Chapter Six Cinema and Video
141
Chapter Seven Television
171
Chapter Eight Advertising Branding and Fads
195
Chapter Nine Pop Language
215
Chapter Ten Forever Pop
229
Glossary
247
References and Further Reading
255
Online Resources
267
Index
269
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Acerca del autor (2012)

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto.

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