Brand New China: Advertising, Media, and Commercial CultureHarvard University Press, 10 abr 2010 - 432 páginas One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. |
Dentro del libro
Resultados 1-5 de 17
... Music Marketing 211 7 CCTV and the Advertising Media 247 Conclusion : Countdown to the Olympics 288 Notes References Acknowledgments Index 315 357 393 399 Preface My interest in writing a book about contemporary Chinese.
... Olympics are around the corner and China's space race with the United States is heating up . A well- known 2003 Ogilvy marketing survey , " Patriot's Paradox , " exam- ines the perceptions of Chinese youth regarding national and inter ...
... Olympics in Beijing and to the new developments in Internet marketing and grassroots digital culture that are paving the way for a major shift in the cre- ative content and form of Chinese advertising . The Olympic specta- cle of a ...
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Lo sentimos, pero el contenido de esta página es de acceso restringido..
Índice
Local Content | 36 |
Positioning the New Modern Girl | 68 |
The Synergy Buzz and JV Brands | 108 |
Storytelling and Corporate Branding | 144 |
Bourgeois Bohemians in China? | 180 |
Hello Moto Youth Culture and Music Marketing | 211 |
CCTV and the Advertising Media | 247 |
Countdown to the Olympics | 288 |
Notes | 315 |
357 | |
Acknowledgments | 393 |
399 | |
Otras ediciones - Ver todo
Brand New China: Advertising, Media, and Commercial Culture Jing Wang No hay ninguna vista previa disponible - 2008 |
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Created in China: The Great New Leap Forward Michael Keane No hay ninguna vista previa disponible - 2007 |
Geschäftserfolg in China: Strategien für den größten Markt der Welt Dirk Holtbrügge,Jonas F. Puck Vista previa restringida - 2008 |