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" The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling... "
The Secret History of the War on Cancer - Página 193
de Devra Lee Davis - 2007 - 528 páginas
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Artcrime: The Montage Art of Winston Smith, Volume Two

Winston Smith - 1998 - 100 páginas
...That's why you need not inhale . . . to enjoy a cigar In a 1928 public relations manual Bernay wrote, "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible...
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Story of American Freedom

Eric Foner - 1999 - 452 páginas
...Franco-British-American alliance. Never before had an agency of the federal government expressly attempted the "conscious and intelligent manipulation of the organized habits and opinions of the masses," in the words of young Edward Bernays, a member of Creel's staff who went on to create the modern profession...
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The American Leadership Tradition: The Inevitable Impact of a Leader's Faith ...

Marvin Olasky - 2000 - 324 páginas
...modern public relations, Edward Bernays, toiled in Wilson's Office of War 203 Information, learning how "the conscious and intelligent manipulation of the...masses is an important element of democratic society." Bernays, believing that there is "no being in the air to watch over us," argued that public relations...
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Book History, Volumen 3

Ezra Greenspan, Jonathan Rose - 2000 - 330 páginas
...about the many issues that confronted them. "Organizing Chaos," the first chapter of Propaganda, opens: "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible...
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Chomsky on Miseducation

Noam Chomsky - 2004 - 212 páginas
...experiences to the needs of the "intelligent minorities," primarily business leaders, whose task is "the conscious and intelligent manipulation of the organized habits and opinions of the masses." Such "engineering of consent" is the very "essence of the democratic process," Bernays wrote shortly...
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Captains Of Consciousness Advertising And The Social Roots Of The Consumer ...

Stuart Ewen - 2008 - 416 páginas
...tantamount to a "Declaration of Independence" from less developed and more popular definitions of democracy. "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in a democratic society," he proclaimed. Speaking affirmatively and patriotically of the emergence...
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Suppressed Inventions and Other Discoveries: Revealing the World's Greatest ...

Jonathan Eisen - 2001 - 566 páginas
...published in 1951 (Rumford Press, Concord, NH); Public Relations: Edward L. Bernays and the American Scene. The conscious and intelligent manipulation of the organized habits and opinions of the masses must be done by experts, the public relations counsels (Bernays invented the term); "they are the invisible...
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World on Fire

Michael Brownstein - 2002 - 186 páginas
...its leading figures, Edward L. Bernays. From Profit Over People — "Bernays opens by observing that 'the conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society.' To carry out this essential task, 'the intelligent minorities must make use...
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On Nature and Language

Institute Professor & Professor of Linguistics (Emeritus) Noam Chomsky, Noam Chomsky, Chomsky Noam - 2002 - 220 páginas
...the bodies of its soldiers." The task of the intelligent minorities, primarily business leaders, is "the conscious and intelligent manipulation of the organized habits and opinions of the masses." This process of "engineering consent" is the very "essence of the democratic process," Bernays wrote...
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The Sponsor: Notes on a Modern Potentate

Erik Barnouw - 1978 - 220 páginas
...social institutions and public mores. As Edward Bernays, the father of the PR industry, aptly noted: "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an invisible...
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