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" The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling... "
The Secret History of the War on Cancer - Página 193
de Devra Lee Davis - 2007 - 528 páginas
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Overthrow: America's Century of Regime Change from Hawaii to Iraq

Stephen Kinzer, Visiting Fellow at the Watson Institute for International Studies Stephen Kinzer - 2006 - 414 páginas
...himself as the "father of public relations," and no one disagreed. His specialty was what he called "the conscious and intelligent manipulation of the organized habits and opinions of the masses." He proposed to Zemurray that United Fruit launch a campaign to blacken the image of Guatemala's government....
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China's Transformations: The Stories Beyond the Headlines

Lionel M. Jensen, Timothy B. Weston - 2007 - 390 páginas
...essential to the smooth operation of a pluralist society with a dispersed population and diverse opinions. "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society," he asserted. Bernays further argued that propaganda is instrumental to the...
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My Blue Goose, Exploiting the Wow Factor in Real Estate Marketing

Matthew Gosselin - 2007 - 130 páginas
...budgets on outdoor media. When placed correctly 10% of a budget can go a long way. Public Relations "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society. " -Edward Bernays, Father of Public Relations The Basics of Public Relations...
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Moveable Feasts: From Ancient Rome to the 21st Century, the Incredible ...

Sarah Murray - 2007 - 284 páginas
...to visit Guatemala. Bernays believed in "organizing chaos" when it came to getting a message across. "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society," he wrote in 1928. "Those who manipulate this unseen mechanism of society constitute...
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The Leader and the Crowd: Democracy in American Public Discourse, 1880-1941

Daria Frezza - 2007 - 352 páginas
...efficiency in gaining public support is recognized."6' Indeed, Bernays was convinced of the importance of "a conscious and intelligent manipulation of the organized habits and opinions of the masses" in a democratic society, where "invisible rulers control the destinies of millions" but where in the...
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Public Relations Research: European and International Perspectives and ...

Ansgar Zerfaß, A. A. van Ruler, Krishnamurthy Sriramesh - 2008 - 449 páginas
...are symbolically generalized codes for transmission of selections. (Luhmann, 1982, p. 361) 4 Epilogue The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible...
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All the President's Spin: George W. Bush, the Media, and the Truth

Ben Fritz, Bryan Keefer, Brendan Nyhan - 2004 - 352 páginas
...wartime propaganda to domestic politics with tremendous success. In his book Propaganda, he wrote that "The conscious and intelligent manipulation of the...and opinions of the masses is an important element in democratic society," displaying characteristic contempt for popular rule. 6 Though PR never became...
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