The execution premium : linking strategy to operations for competitive advantage
Robert S. Kaplan (Author), David P. Norton (Author)
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area -- not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way, maintain Robert Kaplan and David Norton. Building on their works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to: develop an effective strategy -- with tools such as SWOT analysis, vision formulation, and strategic change agendas; plan execution of the strategy -- through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards; put your strategy into action -- by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing; and test and update your strategy -- using carefully designed management meetings to review operational and strategic data
Print Book, English, ©2008
Harvard Business Press, Boston, Mass., ©2008
xiii, 320 pages : illustrations ; 25 cm
9781422121160, 142212116X
227277585
Introduction
Develop the strategy
Plan the strategy
Strategic initiatives: Launching the strategy into motion
Aligning organizational units and employees
Plan operations: Align process improvement programs
Plan operations: Sales forecasts, resource capacity and dynamic budgets
Operational and strategy review meetings
Meetings to test and adapt the strategy
The office of strategy management