Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice
eBook, English, 2010
[2nd ed.] View all formats and editions
Rockport Publishers, Beverly, Mass., 2010
dictionaries
1 online resource (272 pages) : illustrations (some color), color map
9781610580656, 1610580656
759839575
80/20 rule
Accessibility
Advance organizer
Aesthetic-usability effect
Affordance
Alignment
Anthropomorphic form
Archetypes
Area alignment
Attractiveness bias
Baby-face bias
Biophilia effect
Cathedral effect
Chunking
Classical conditioning
Closure
Cognitive dissonance
Color
Common fate
Comparison
Confirmation
Consistency
Constancy
Constraint
Contour bias
Control
Convergence
Cost-benefit
Defensible space
Depth of processing
Design by committee
Desire line
Development cycle
Entry point
Errors
Expectation effect
Exposure effect
Face-ism ratio
Factor of safety
Feedback loop
Fibonacci sequence
Figure-ground relationship
Fitts' law
Five hat racks
Flexibility-usability tradeoff
Forgiveness
Form follows function
Framing
Freeze-flight-fight-forfeit
Garbage in-garbage out
Golden ratio
Good continuation
Gutenberg diagram
Hick's law
Hierarchy
Hierarchy of needs
Highlighting
Horror vacui
Hunter-nurturer fixations
Iconic representation
Immersion
Inattentional blindness
Interference effects
Inverted pyramid
Iteration
Law of Prägnanz
Layering
Legibility
Life cycle
Mapping
Mental model
Mimicry
Mnemonic device
Modularity
Most advanced yet acceptable
Most average facial appearance effect
Normal distribution
Not invented here
Nudge
Ockham's razor
Operant conditioning
Orientation sensitivity
Performance load
Performance versus preference
Personas
Picture superiority effect
Priming
Progressive disclosure
Propositional density
Prospect-refuge
Prototyping
Proximity
Readability
Recognition over recall
Red effect
Redundancy
Rosetta stone
Rule of thirds
Satisficing
Savanna preference
Scaling fallacy
Scarcity
Self-similarity
Serial position effects
Shaping
Signal-to-noise ratio
Similarity
Stickiness
Storytelling
Structural forms
Symmetry
Threat detection
Three-dimensional projection
Top-down lighting bias
Uncanny valley
Uncertainty principle
Uniform connectedness
Veblen effect
Visibility
Visuospacial resonance
von Restorff effect
Wabi-sabi
Waist-to-hip ratio
Wayfinding
Weakest link
Previous edition: 2003
"This second edition includes revisions, updates, and twenty-five new principles"--Page 4 of cover