The mass audience : rediscovering the dominant model
In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This concept, whilst generally accepted, has been questioned by scholars. This book looks into the meaning of "audience".
xv, 158 pages : illustrations ; 24 cm.
9780805823042, 9780805823059, 0805823042, 0805823050
34912649
Contents: Preface. The Concept of Mass Audience. Mass Audience Behavior. The Audience Commodity. Inheritance Effects. Repeat Viewing. Television New Audiences. The New Media Environment. The Mass Audience in Media Theory.